When you bookmark a site on the iPad or iPhone, you can add a shortcut icon to that website on your screen. Normally, the icon will be a small snapshot of your webpage. It’s easy to create a custom icon that will show instead.
Create a square icon at least 64px X 64px and save out as ‘apple-touch-icon.png’ place this in your website’s root directory.
OR you can use a tag in the like so:
<link rel="apple-touch-icon" href="http://example.com/images/apple-touch-icon.png" />